HOSPITALITY

Branding a family-owned coastal Maine retreat


THE ASK

All’s Wells is a small cottage located in coastal Maine. Inspired by its natural habitat and people’s daily activities, the brand evokes the idea of an experience crafted by hand, with a personal touch to make you feel at home. The logo was created with a handwritten typography to make the brand more personal.

My client suggested an oar to be used as inspiration since this item is used on their property, and many locals recognize their cottage because of it. The brand attributes included familiarity, a casual and comfortable place, friendly, warm, trustworthy customer serviced in a relaxed and fun environment. The logo was created with a handwritten typography to make the brand more personal.

The brand is supported with imagery that represents life in Maine: the sea and land intertwined; local fishermen carrying out their daily activities; lobsters and traps; buoys at the dock; a lighthouse over a cliff and beautiful marinescapes.


PROJECT TYPE

Branding, Freelance


INDUSTRY

Hospitality


DURATION

6 months


MY ROLE

Concept and brand design

Logotype variations
Business card application
Stationery application
Logo application on moleskin notebooks
Logo application on enamel mugs
Postcard set
Tote bag application