All’s Wells is a small cottage located in coastal Maine. Inspired by its natural habitat and people’s daily activities, the brand evokes the idea of an experience crafted by hand, with a personal touch to make you feel at home. The logo was created with a handwritten typography to make the brand more personal.
My client suggested an oar to be used as inspiration since this item is used on their property, and many locals recognize their cottage because of it. The brand attributes included familiarity, a casual and comfortable place, friendly, warm, trustworthy customer serviced in a relaxed and fun environment. The logo was created with a handwritten typography to make the brand more personal.
The brand is supported with imagery that represents life in Maine: the sea and land intertwined; local fishermen carrying out their daily activities; lobsters and traps; buoys at the dock; a lighthouse over a cliff and beautiful marinescapes.
Concept and brand design