Hospitality

Providing a retro flair to create a new brand


THE ASK

“x9″ was the race car number of Peter DesJardins, father of x9 Real Time Events company owner, Amy. Inspired by her father’s love for racing, she worked in the NASCAR industry for many years until she launched her own company using his number as part of her company’s name.

The original car number was used as inspiration for the new brand. The x and 9 were stylized, and the wings were placed on both sides to provide balance to the number “x9″. The original colors provided a retro feel so I decided to keep the colors into the new redesign.


PROJECT TYPE

Branding, Freelance


INDUSTRY

Hospitality & Event Management


DURATION

6 months


MY ROLE

Concept and brand design

Original logo
New logo